Corporate Branding

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Corporate branding is a broader concept than product branding as it focuses on the mindset and spirit of a company and its reputation in the market. It helps identify the distinctive selling proposition (USP) of an organization and distinguishes it from its competitors.

Corporate branding can bring many advantages, such as helping businesses stand out from competitors, fostering customer loyalty and lessening the need for marketing. It also allows for the extension of a brand and identification of new products because customers associate the product with a familiar brand.

A well-defined company brand is crucial to any type of business and it can be utilized in a variety of ways including public relations, marketing, and employee recruitment. A strong corporate brand requires a lot of planning and thought to ensure that the company message is delivered in an effective way.

It isn’t easy to establish a corporate identity for both small and large businesses. While admen on Madison Avenue may have you believe that corporate branding peaks in their smoky martini-smoking boardrooms social media and corporate branding the internet has brought a host of new challenges that require a fresh thinking. More and more companies are taking a holistic approach to corporate branding, marketing, communication and even social and environmental initiatives.

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